DESIGN TEAM:
Jade Hayter is a bleach-proof clothing brand on a mission to reduce waste and make the hairdressing industry more sustainable. Every day hairdressers find their work clothes permanently stained by bleach and dye – resulting in them being thrown in the bin, again and again.
Our challenge was to take Jade Hayter from an idea to a fully functional eCommerce brand – building everything from the ground up, including branding, copywriting, photography, and a new website. It was essential that we clearly communicated the brand’s USP: sustainable, bleach and dye proof clothing that lasts.
We created a user-focused Shopify website for Jade Hayter which has features such as: mega menus, in-menu and in-cart promotions, “shop the look”, one-click checkout, multiple payment options, product collections, filters, pre-order functionality, product search, and personalised recommendations – all crafted to create a seamless shopping experience.
